We started Zesty to support brands and make an impact on the creator economy. We really are just a bunch of content dorks!
Hello hello! We're Sam & Em, Co-Founders of Zesty. We are both digital marketers, ecommerce specialists and content creators with 10+ years experience in the industry.
Over the last 2-4 years, we set out with a game plan to grow our TikTok, community and business organically through TikTok. What seems like an overnight success was very much the opposite, our growth was not a fluke, it was strategized and we even documented it each step of the way.
What we have learned & achieved has been ground-breaking for us as brands & creators building 6 and 7 figure businesses. We aren't keeping it a secret, so that’s why we started Zesty. We are here to help!
As a co-founder of Zesty, some might know him as the ‘marketing daddy’, others as the ‘website guy’. With 10+ years experience in digital marketing, Sam has proven his success on TikTok as a marketing educator with one incredible marketing community who follows his every move. With a passion for the nerdy side of TikTok (we’re talking strategy, creativity and data), Sam is here to help other brands/creators reach their goals!
Em Lucin is one of our Co-Founders here at Zesty Agency. She is an ecommerce entrepreneur with 5+ years experience in the industry and over 10 years experience in social media marketing. Em is known for being a business and lifestyle content creator and has an incredible community who love watching and supporting her every move. Em really has a passion for helping others succeed at their goals and is like a mumma bear to our Zesty Community!
With over 8 years experience in digital marketing & social media, Georgia now specializes in all things TikTok and content creation. Whether it’s eating her way around Melbourne’s foodie scene to documenting her travel adventures, Georgia’s passionate about creating engaging, unique content that actually performs. Through killer hooks, strategic script writing and a keen eye for detail, she’ll help you level up your content (and have fun while doing it!).